5 SEO Practices Guaranteed To Boost E-Commerce Sales
The field of e-commerce has undergone many challenges ever since its inception, yet its growth has been simply tremendous. From the dot com boom to the use of SEO, the rise of social media, and the impact of mobile, the industry has had a wild ride. The demand of the sector is quite dynamic, as the competition among the firms is becoming fierce with every passing day. The volume of retail sales is expected to cross $2 trillion, as per the report published by eMarketer. It will not be wrong to assume that e-commerce is, indeed, dictating the world of retail sales.
It has now been the primary goal of the majority of the e-commerce websites to be on Google’s first page of search results. This is especially true in the case of a new e-commerce business and smaller ones, as they are the ones who need that kind of attention the most.
SEO is a highly effective marketing practice through which you can increase your existence and visibility on organic search results. E-Commerce SEO installs the foundation for your website to build a robust digital marketing planning and strategy.
All e-commerce websites look for maximum returns from their SEO services, but having a good e-commerce SEO strategy demands constant maintenance of both your site and content, which some companies find quite challenging.
Top SEO Practices Boosting E-Commerce Sales
Following are some of the most effective SEO practices that can augment your e-commerce sales
1. Extensive and Effective Keyword Research
The search of the keyword on Google is the most productive tracking medium in the present age. Keyword research helps you in figuring out the trends and search terms that people enter using various search engines. It also facilitates in ensuring that you are creating the correct content, which eventually helps in raising your chances of being visible on the search engine research page (SERP).
Here’s is a step-by-step guide on how to efficiently do your keyword research
- Make the list of all relevant topics that are highly relevant to your business’s existence.
- Locate keywords that almost match those keywords.
- Do a research-related search terms on search engines.
- Keep relevant short keywords along with the longer ones.
- Do a competitive analysis by seeing how your competitor rank those keywords.
- Use the keyword tool to reduce the list based on the average number of search per keyword.
Once you have selected final list of keywords, then it can be used to optimize your site’s page. You can use these keywords to make your title, copy, sub-headings, and images to remain actively visible on different search engines.
2. Create Unique Meta Titles and Descriptions
It is highly recommended that if you are looking to attract the attention of search engines, then you need to make sure that you are coming up with unique, eye-catching AND SEO optimized titles for the products or services you are offering to the customers.
The title page is an HTML element of a web page which describes the title of the site. This title can be an article name or be the description of a product.
You can easily see title tags of your pages currently on display by using Google Chrome. It can be viewed by opening your site and typing CTRL + U or right click on the page and select View Page Source. Then press CTRL + F and search the term title tag to view what the title tag for that page is.
The successful businesses place more important keywords at the start of the tag, as search engines will then rank the importance of words on the basis of their placements. Remember, though, creating SEO optimized titles and descriptions does not mean that you forget about user experience and only prioritize your rankings. The details you put on your product page must be helpful to the user.
Below is an example of how Hourglass Express do their descriptions the way they should be done (with detail and without annoying the user with smartly stitched key words):
3. Mobile Friendly Website
Mobile friendliness plays a massive role when it comes to e-commerce sites. It has become a defining force, and whether you get a lot of traffic and sales depends heavily on how web is responding to mobile phones.
According to the latest research, more than 60% of searches are performed on mobile phones. This illustrates the fact how aggressively people are using this medium to perform transactions and conduct searches. Google introduced an update to its famous search algorithm which enhances the organic search traffic of mobile responsive websites.
4. SEO Optimized Landing Page
This has been a growing trend. Businesses are optimizing their landing pages on the strong base of SEO. Creating an SEO optimized landing page is a definite must if you are looking to improve your lead generation and sales volume significantly.
The better-optimized landing pages you create for your users, the more you are likely to attract traffic. This in return will augment your online sales.
5. Interact on Social Media
Social media platforms have become such a huge part of our daily lives that, without ensuring to include it in your strategy and without giving it enough time, your SEO efforts will not provide the fruit you desire. If you have an optimized website but don’t have a social media presence, your brand won’t stand a chance against the competitors. While social shares may or may not affect the ranking of your site, your social profile will influence the content of the search results. Moreover, social media also facilitates in building and identity of your brand and customer relationships.
An evergreen way to engage with the audience is to post content that catches the eyeballs of the readers. The use of blogs, articles, and user-generated content is also turning out to be a useful source of interaction with the readers over the medium of social media.
Below is an example of how Sophie and Trey make use of user-generated content to build brand loyalty, engage better with its customers, and boost their sales as well:
The deployment of Search Engine Optimization (SEO) techniques remains the cornerstone of the successful e-commerce business. The goal of the SEO tools is to generate more organic traffic and sales for the growth of your business. It also ensures your portal gets the correct visibility in the environment of highly competitive business. This entire process means you are doing all the things required to win customer’s trust and happiness with your services.
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