What is Customer relationship management (CRM)?

Customer Relationship Management (CRM) as its name says it all has the sole purpose of establishing a strong bond between an organization and its clients, which results in the benefits for both the organization and the client. CRM is not just the process of studying clients’ requirements and their behaviour but also a strategy that brings together the power of practice and technology. With the implementation of CRM, an organization collects the data through customer interaction, which is then analysed to understand and in other words, to read the mind of the customers, which helps improving the customer retention rate, adding more and more new customers, and driving sales.

What is CRM?

Having an interaction with customers, maintaining a record of the interaction, analysing the customers’ inputs, and then building a strategy to retain customers cannot be done effectively without the implementation of best technology. And, that best technology is the Customer Relationship Management (CRM) system that is designed by blending technology with the concept of customer relationship management. With the CRM system, an organization can centralize and optimize the information of its customers, which is collected from several resources like email, chat, live chat, contact form, sales forms, social media, etc. With all data available at a centralized platform, different teams become capable to answer customers’ queries and resolve their issues without making them feel annoyed, which results in higher customer retention rate.

Deepak Gupta

Deepak Gupta is a Freelancer. He does freelancing related to Ebook Conversion, SEO, SEO Copy writing, Guest Blog Posts, and much more. He can be contacted at http://www.fiverr.com/weformat

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